Product Design of the Year & Gold in IDA by Katerina Semenko

Our Uslon Lifesaving Swimwear has been selected as Product Design of the Year and received Gold in IDA International Design Award. The award ceremony will take place in Hollywood LA, in Museum Of Design. Project of Semenko Design and Valery Griaznov.

Subjective Reason for Art. Public Presentation by Katerina Semenko

I am giving an introductory lecture and then lead a discussion on Art in the series of Simon Fraser University Philosophers' Café, the city's iconic series of public debates. It will be all about art and high culture. I will touch such topics as Paradigm, Tradition, Perception, Approach, Aesthetics. Special thanks to Professor Meguido Zola, Ms. Vanessa Cowley, and Joe Fortes VPL branch for having me in this very special public series, the "dialogue and discussion to thousands of people who are interested in exploring issues from the absurd to the sublime."

Katerina Semenko, Philosophers' Café moderator

Pop Culture Phenomenon. Public Presentation. by Katerina Semenko

I am presenting a public discussion as a part of Philosophers' Café by Simon Fraser University, the city's iconic series of public debates. The subject is Pop Culture phenomenon: What do you love and hate about it? How does it reflect us? Before the event, I'm giving a short intro into the world of commercial emotion-production industry. My greatest thanks to SFU for the privilege to moderate the event. "Thinking the unthinkable, imagining the impossible, and discussing the improbable." With all respect to the First Amendment, you're very much welcomed. Vancouver Public Library (Joe Fortes branch), 870 Denman St., Vancouver.

Scale by Katerina Semenko

If one would tell you "I believe in you" and then "I believe in humanity", linguistically these two phrases are equal in their function, they are proportional. But the difference between them is a SCALE. If the first sentence is concrete and is a matter of "now and here" referring to a motivation on a personal level, the second is abstract, generalized and is stated as an attitude. This leap from a concrete and immediate to a higher level of abstraction and generalization is a sphere of PHILOSOPHICAL. In other words, PHILOSOPHY is an operation of UNIVERASLITIES, which are general notions, a common characteristic of the class of objects, senses, or notions. Compare practical notion of "My 10-years old computer is obsolete" and philosophical "Computers are obsolete as an interim stage to a higher intelligence".

The leap from a concrete and immediate to a higher level of abstraction and generalization is a sphere of philosophical.

Thus, the Raphael's Madonnas can be observed as an example of philosophical scale in culture. While there might be a commercial aspect of why Raphael was commissioned to many one-genre paintings, he depicted all Madonnas in one manner, they all have the same generalized appearance, they are generalized to the level of universality. It can be interpreted as an admiration of motherhood rather than certain woman's beauty.  


In daily life, we operate on a "human scale" which means that we act within our physical, sensual and mental capacities. Regarding physical objects, we consider a chair as comfortable when its legs are 38-47 centimeters (15-18 inches) in height. On a sensual level, the temperature perceived as neutral when it is 21 °C (72 °F). On a mental level, we assume that an event with an occurrence probability of 0.000 000 000 000 000 001% (ten to the power minus eighteen) as impossible to happen, while on an astronomic scale it is as feasible number as 1 out of a Quintillion stars for example. And the living Earth is a realization of such a rare probability.                                                                                    

So, on a human scale, we tend to hate mundane routine, while technically it is a well-designed time-proofed algorithm of life. On an astronomical scale, without sentimentality, this "routine" is an extremely rare phenomenon. In this light, even a miserable substance of daily life can be re-considered (as valuable). At least, this use of ability to make mental leaps across scales of being is a realization of our specific faculty of mind. At most, considering more than one scale of reality creates a possibility for multi-dimensional philosophical attitude that can help to see life as a complex phenomenon.

In our studio, we set this big SCALE in the core of our design. We look at a Human as a Universal wonder. We advocate best humanistic qualities that may be humans' last "hello" for the next code-centered phase of EVOLUTION.

Golden and Silver Prizes received in renowned A'Design Award. by Katerina Semenko

Two top prizes from one of the most influential Design Award Competition in the World. A'Design Award honored our design with Golden and Silver Prizes. The projects are Uslon Swimwear (Gryaznov, Semenko) is for life-saving, while Danko Sweater is about live-inspiring.

A' Design Award and Competition is delighted to announce that the protective equipment design Uslon by Valery Griaznov and Katerina Semenko has been granted the renowned Golden A' Design Award at Safety Clothing and Personal Protective Equipment Design Award Category.
A' Design Accolade is pleased to announce that the project Sweater Danko for People with Flaming Hearts by Katerina Semenko has been granted the prestigious Silver A' Design Award at Fashion, Apparel and Garment Design Award Category.

lecture "Modest Doctrine of Designer Existence" by Katerina Semenko


My new design lecture "Modest Doctrine of Designer Existence", that will be on this Thursday, April 21st, 7pm to 9pm at 422 Richards St #300, Vancouver, BC.

"The chances of both us and the Earth being in existence in this universe are one out of billions, and yet we exist. Just as how nature creates life from nothing, the same great pieces of art such as Bach's Sonata BWV 1001, Tolstoy's War and Peace, and Raphael's Sistine Madonna are created among the prose and routine. Whether a miracle will happen or not, it is a designer's unspoken duty to continuously seek for the impossible. Otherwise, the salt will lose its saltiness."